Bushline

Bushline had 12 stores across Australia but negligible digital revenue - less than $380K annually online. They'd never invested in performance media and were losing market share to two well-capitalised e-commerce competitors with national digital budgets.

A 90-day launch sprint: Google Shopping campaigns structured by category and margin, Meta prospecting and retargeting funnels, and a social content calendar timed around the Australian outdoor calendar - summer camping season, winter ski runs, and the shoulder-season adventure travel surge.

Digital revenue grew from $380K to $2.1M in 12 months. Google Shopping alone accounted for $900K. Social following grew from 4.2K to 28K. Bushline's digital channel is now their second highest-revenue store nationally.